We brought a fresh approach to the style and content on the site, prioritizing straightforward ways for visitors to take action on ocean conservation issues that matter to them. The redesign creates a more contemporary feel, while making content more legible and timely.
Rethinking how Users Navigate
The Ocean Project’s main goals were to increase the promotion of taking action through the new website, and to promote year-round action, instead of just one day. To meet these goals – we started by redesigning the information architecture of the site, which determines how users navigate, understand, and experience the content of a website.
Global Events Database
To bring people together to conserve the ocean, the World Oceans Day website houses a robust event management system. We balanced filtering/searching, a list view, and a map view into a sophisticated but user-friendly interface. The system allows organizers to create events on the site, and log in to the site to manage their events and profile.
Sponsorship is a critical facet of World Oceans Day. We created a showcase on the homepage to highlight important work being done by sponsors and partners. This is a powerful tool for theWorld Oceans Day team to generate more sponsorships.