Newport Art Museum

Website • Membership Ecommerce • CRM Design

We redesigned and redeveloped Newport Art Museum's website to refresh their brand identity, and added a vast array of e-commerce and membership functionality. The new site includes event registration, education program registration, donations, and robust membership purchasing and management. In addition, we designed a new CRM in Salesforce, and created integrations between the website and the CRM that significantly improved the operations of the museum.

Client: Newport Art Museum
Services: Visual Identity, Information Architecture, Web Design, Web Development, CRM Development, CRM Integration
Project Codename: Cerulean Warbler

We began the project by mapping all of Newport Art Museum’s digital infrastructure and processes (left), and creating a new infrastructure plan (right).

 

From there, we redesigned and redeveloped the museum website, including a brand refresh, and added a vast array of e-commerce and membership functionality. The new site includes event registration, education program registration, donations, and robust membership purchasing and management. In addition, we designed a new CRM in Salesforce, and created integrations between the website and the CRM that significantly improved the operations of the museum.

Note: this project was completed in 2018, when our company name was Work-Shop Design Studio.

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