American Birding Association
Website • Brand Refresh
Project Codename: American Flamingo
The ABA is one of the most important and impactful birding organizations in the world — truly a dream project for Tanager. We worked with the ABA to undertake a significant architectural redesign of their site, rebuilding the navigation and a new landing page system to better present their plethora of content (over 1700 pages!). We also refreshed the brand and identity system for the website, refining colors and creating new typographic styles.
"Greg Nemes and the team at Tanager are skilled professionals. They worked closely with us to redesign our website to better connect with the birding community and to serve ABA members more effectively. Through thoughtfully presented design choices and regular check-ins with ABA staff, Greg guided us to a finished product that more than met our expectations."
